Book Review
Can we feed our world?
THE subject of this volume is something that seldom surfaces in the consciousness of most of us in the new economic order. Famine, starvation and mass mortality as a result of disasters are comprehensible, attract international attention and aid, and imp el us to donate our bit to feel that we have also contributed to a joint effort.

Catching the public eye
OVER the years, public campaigning across the globe has acquired significance as a dynamic catalyst of social change. In an age where the most visible campaigns are those that are fought out by political parties as part of democratic electoral process, p ublic campaigns are often sidelined. In the final analysis, both public and political campaigns have a singular objective: an unshakeable place in the public mind. The ultimate verdict lies in the effectiveness of its message. Be it an awareness, advocac y or political campaign.

Necessary but Not Sufficient
AFTER reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed. Never before have the chances of making a fortune been so realistic and never before have large co mpanies been so fragile. What is really going on inside these hi-tech companies? What types of pressures and challenges are they facing? And how do they cope? In 1998 it was easy for such companies to raise as much money as they wanted. But now, investme nt funds have dried up. Why? And more importantly, is there a way to reverse the trend? This book gives the answers.

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