Advertising & Marketing
Animal Planet kicks off marketing blitz -- Nestle, Reliance sign up as advertisers
ONE year after it made a low-key entry into the domestic cable and satellite market, Animal Planet is now working at increasing activity on the marketing front.
UB shelves plans to push beer brands into China
UNITED Breweries Ltd's plans to push its beer brands into China has been put on hold following the reversals suffered by international beer companies which have already commenced operations in that country.
Hallmark's cards for Father's Day
NEW DELHI: Hallmark Card Inc's sole Indian licensee, Vintage Cards & Creations, has introduced 24 new greeting card designs for Father's Day, which falls on June 18. Priced between Rs. 15 and Rs. 30, the cards will be available acro
ss the country, says a press release. -- Our Bureau
Enterprise Nexus bags Clio award
NEW DELHI: Enterprise Nexus has bagged the Clio award for creative excellence in advertising for 1999-2000. According to press communique, it was the only Indian agency to win a Clio this year, topping 31 other Indian finalists, to bag a silv
er statue.
Usha launches fan campaign
NEW DELHI: Usha International Ltd has launched a new ad campaign as part of its image-building exercise. Conceptualised as `Stunners from Usha', it targets the younger generation as part of the consumer durables' marketing company's effo
rts to increase its visibility in this segment.
Samsung's multifunctional monitors
NEW DELHI: Samsung Electronics has introduced a multifunctional monitor in India, which it claims is the world's first of its kind. The Samsung SyncMaster 150 MP (15 in) and 170 MP (17 in) are targeted at the premium end of the market. The two are
priced at Rs. 1,20,000 and Rs. 2,00,000 respectively. These are the first among a range of digital convergence products to be launched by Samsung in India. -- Our Bureau
Falling export market hits coffee rates
THE Maximum Retail Price (MRP) of major coffee brands has followed no real major trend during the last year and has seen both upward and downward revisions.
Neelchem tea hits Kerala market
THE Ooty-based Neelchem Laboratories has launched its Neelagiri brand tea in the Kerala market on Wednesday.
