Advertising & Marketing
Eco-friendly lifts from Johnson
THE Chennai-based Johnson Lifts Ltd (JFL) has launched an eco-friendly range of elevators branded, Evergreen.

Quality Inn to get into 5-star ilk
QUALITY Inn Aruna, a four star hotel in Chennai, will be relaunched in the five star category as Clarion Hotel, according to Mr. Suresh Madhok, Regional Director, Choice Hotels International.

Pernod Ricard, Virgin dance to Latino beat
SANTIAGO Rum from Pernod Ricard India (PRI) has tied up with Virgin Records (India) Pvt Ltd (VRI) to promote Latin-American music in India.

Sluggish growth in soap market to continue
THE sluggish growth of the Indian soap market is likely to continue as projections for 2000-2001 are pegged at three per cent -- a rate that the market has been registering for the past four to five years due to saturation in penetration levels.

SPL gets aggressive in the rural market -- Spots core areas in UP, Kerala, Punjab
SPL Ltd, marketer of the Somany range of tiles, is making an aggressive foray into rural markets, small towns and mini-metros.

Marketing briefs
NEW DELHI: Advertising and marketing portal, agencyfaqs.com, has announced the launch of a new initiative that will allow surfers to view Indian and international Television Commercials (TVC) on their desktops. Besides helping advertising and marketing p rofessionals to keep tabs on the latest TVC releases, it also makes international commercials easily available, according to a press note. The site, started in September 1999, was founded by A&M's former and founding editor, Mr. Sreekant Khandekar.

Market share scramble puts the pressure on
THE scramble for market share among cement manufacturers has put pressure on cement prices in South India. The offtake this time around has not been as `robust' as what it was during May 1999.

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