Advertising & Marketing
Adidas changes ad tack -- Aims at bonding with consumer
`ADIDAS makes you better' -- the new television commercials (TVC) from Adidas breaking in the Indian media, is only the second time, after it entered the Indian market about three years ago, that the company is airing its global campaign .

Water: As refreshing as ever
FOUNTAINS, waterfalls, ocean waves and mountain streams pictured in ads always have instant appeal, though we wonder if it is in good taste to portray water in abundance at a time such as this when human beings and cattle are dying of thirst.

New Mahindra vehicles hit the road
MAHINDRA & MAHINDRA Ltd (M&M) recently made major launches, with the unveiling of the 8-seater Marshal Di Deluxe 2000 and 10-seater Mahindra Savari in Pune and the horizon tractor, Arjun 605 Di, in Mumbai.

New B2C site, BuyAsOne.com to promote group buying
THE Uday Punj promoted Synesis Online Pvt Ltd today formally announced the launch of BuyAsOne.com, a business-to-consumer (B2C) Web site set up on an initial investment of $1.25 million (Rs. 5.25 crores).

Consumer Electronics
Marketing briefs
KOCHI: The Home Appliances Business Group, part of the Rs. 3,000-crore BPL Ltd, has launched `converti technology' refrigerators in the Kerala market. The new technology, patented by BPL, gives the customer the option of converting the freezer space into a refrigerator and back into a freezer whenever required. The new technology is being incorporated in all frost-free refrigerators of BPL, Mr. M. K. Tribhuvan, Business Head, Home Appliances Business Group, said at a press conference.

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