Advertising & Marketing


Battle of brews
With strong beers threatening to takeover 60 per cent of the market, lagers have come under threat. With this, the famed Mallya Chhabria rivalry shifts battle zones.

Doom and gloom for colour TVs
A recent survey predicts that the market for colour televisions will crash this year. Will the industry's seven-year dream run finally be halted?

Cause and effect
Is some smart marketing sense at work behind those `do good' ads that corporates are increasingly using?

On firm footing?
Woodland had a dream start, stabilised with time, and is today a fairly strong contender for the consumer's attention. Can the brand maintain its equity? Catalyst finds out.

It's all on the cards
View your business card as a sales and marketing tool, and not just as an inexpensive throwaway. Most small business firms do not know how to make a good impression through their cards.

More than just bread
The ubiquitous sandwich has been through a virtual metamorphosis in the American marketplace. Since the 4th Earl of Sandwich paired meat with bread in the 1700s so he wouldn't have to leave the gambling table to eat, the combination has become the best k nown lunchtime meal. Over the years, the fillings have become more varied, the cheese and meat selections have grown and the bread has expanded beyond white and wheat.

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