Advertising & Marketing
Study throws up consumption data on durables, FMCGs -- MICA's Urban Market Ratings to aid marketers
DID you know that four cities in Tamil Nadu had a car population of more than 50,000 out of a total of 10 major car-owning cities in the country? Even if you did know that, could you name the four?

Shaw Wallace to uncork Lal Toofan in India -- To focus on gains in strong beer segment
SHAW Wallace & Company (SWC), controlled by Mr. Manu Chhabria, is set to launch Lal Toofan, a premium strong beer, in the domestic market. SWC's move is aimed at consolidating its gains made in the strong beer segment during the last decade.

Smirnoff targets top slot in premium segment
SMIRNOFF, a United Distillers & Vinter's (UDV) key brand in India, is aiming to acquire the numero uno slot in the one-million-cases domestic premium spirits market over the next three-five years.

Sauder's Chennai showroom to down shutters
HEPPLEWHITE Interiors Private Ltd, sole distributors for the American ready-to-assemble (RTA) furniture major, Sauder Woodworking Company, is closing down its Sauder retail showroom in Chennai.

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