Advertising & Marketing
BWPL allots Rs 120 cr for regional channels
BROADCAST Worldwide Pvt Ltd (BWPL) has planned a phased investment of Rs. 120 crores in four regional language channels. The first of the lot is Bengali, which began telecast today.

E-tailing on new women's portal
APCOM Computer's Internet venture, sitagita.com, was formally launched by Bollywood star, Hema Malini, in Mumbai today.

Oyeindia to build on `community strength' -- Bid to revive `youth movement' in India
OYEINDIA.COM, part of BPL Group's Internet initiative, plans to emerge as a student community portal with a login figure of 3,00,000 by the end of this calendar year.

Zandu enters cosmetics with Nature's Marvel -- Plans new distribution channel for brand
THE Mumbai-based Rs. 110-crore Zandu Pharmaceutical Works has unleashed its cosmetics range under the brand, Nature's Marvel. The products, which are being test-marketed in Mumbai, will be launched nation-wide in a few months.

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