Advertising & Marketing
AOL-Time Warner merger
THE AOL-Time Warner merger, though the largest in corporate history, is not important for its size. The real significance lies in the new direction that it has set for media organisations, media technology, and the way the consumer will interact with med ia services. And this time, it is likely that developments in India will almost mirror those in the West, for quite a few reasons. Advances in technology, as evidenced in the cellular and satellite television sectors, no longer take any time to be reflec ted in the Indian market.

LMW to launch new products
TWO new products from the Lakshmi Machine Works Ltd (LMW) stable are expected to be showcased later this year.

Godrej Soaps re-enters market for blue detergent bars with Trilo
GODREJ Soaps Ltd has re-entered the blue detergent bar segment of the market with the launch of its New Godrej Trilo.

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